Crocs Elite is a conceptual offshoot of Crocs, reimagining the brand through a premium lens. Designed as part of a class project, Crocs Elite elevates the everyday comfort of Crocs with an Elite audience in mind, blending elegance with the brand’s signature playfulness. The project includes a bespoke logo, custom pattern design, high-end packaging, and thoughtfully designed accessories. This project reflects my ability to transform familiar brands through sophisticated, minimal design while maintaining their core identity, while opening brand to a wider audence.