Paninaro is a fast-casual restaurant concept inspired by the Paninari subculture of 1980s Milan—an affluent, fashion-forward group that gathered at panini shops to eat, socialize, and watch fútbol. Rooted in this blend of style and camaraderie, Paninaro reimagines the panini experience with a fresh yet accessible approach, similar to Panera. This project involved branding a full restaurant chain, including logo design, packaging, and visual identity, all capturing the bold energy and effortless cool of its cultural inspiration.